We have an exciting opportunity for an experienced B2C CRM manager from an online fast-growing casino.

If you are passionate about innovative strategies to increase loyalty and customer retention, we have the right position for you.


  • Planning and delivering CRM strategies to increase loyalty and retention across a company.
  • Ensuring the CRM platform captures all required information at key points in the customer cycle.
  • Mapping customer journeys by analysing touch points along a pipeline and maximising commercial opportunities with this information.
  • Overseeing direct communication with customers through a chosen CRM system and resolving customer complaints quickly.
  • Monitoring and maximising customer lifetime value strategies ensuring maximum profitability.
  • Segmenting customer databases and maintaining lists of segmented customers.
  • Identifying new leads and target audiences to optimise ROI.
  • Migrating different communication channels to more effective, cost-worthy ones.
  • Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken.
  • Bringing departments together and maintaining high levels of cooperation between them.
  • Knowing your competition and strategising accordingly.
  • Acknowledging individual customer concerns and needs and then catering to them.


Tagged as: B2C casino CRM