We have an exciting opportunity for an experienced B2C CRM manager from an online fast-growing casino.
If you are passionate about innovative strategies to increase loyalty and customer retention, we have the right position for you.
- Planning and delivering CRM strategies to increase loyalty and retention across a company.
- Ensuring the CRM platform captures all required information at key points in the customer cycle.
- Mapping customer journeys by analysing touch points along a pipeline and maximising commercial opportunities with this information.
- Overseeing direct communication with customers through a chosen CRM system and resolving customer complaints quickly.
- Monitoring and maximising customer lifetime value strategies ensuring maximum profitability.
- Segmenting customer databases and maintaining lists of segmented customers.
- Identifying new leads and target audiences to optimise ROI.
- Migrating different communication channels to more effective, cost-worthy ones.
- Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken.
- Bringing departments together and maintaining high levels of cooperation between them.
- Knowing your competition and strategising accordingly.
- Acknowledging individual customer concerns and needs and then catering to them.